One of the most effective uses of social media, besides funny cat videos, is staying in touch with your referral network. I hate saying this, because they should never be called this, but your past clients, past closings, and sphere of influence (SOI) should be your best source of business for referrals.
The problem is that most real estate agents lose touch with their clients after just a few short months. The home closes, and then what? What do I do, what do I say, how do I reach out, how do I not become an annoying pest?
There are many sales trainers that say you should be calling your SOI once per quarter.
But what do I say on this call? Send me some business please? If you know of anyone looking to buy or sell I would appreciate the referral?
How about “popping by” your past clients house unannounced. I know when my doorbell rings unexpectedly we run for cover and like a ninja look out the curtains hoping they will just go away. If you haven’t kept up with them for more than a couple months, how awkward can this encounter possibly be?
There is a better way.
Be social. Be informative. Be funny. Be liked. But most of all be interested in your clients and SOI. Follow them, become friends on all social media channels and interact with them.
Many of the social media channels allow you to create lists. This is different from groups! These lists show just those in the list. Now you can have all your closest clients in one simple to go to link. See only the content they are sharing, and not all the other garbage out there. Comment on their posts. Like their posts. Share their posts.
What you will soon find out is human nature will cause them to do the same thing with your posts. This can all be done in a grand total of 5-10 minutes per day!
So, would you rather spend 5-10 minutes, and no $$$$, or would you rather pop by or make those awkward calls?
Better yet, this 5-10 minutes will have them returning the favor out of nothing more than the algorithm.
Go find a friend you haven’t seen on your page in a while on facebook. Comment on a post, or better yet send them a direct message. And then watch what happens. Facebook magically starts delivering all of their content into your feed. Better yet, your content starts appearing in their feed! WIN-WIN!
Let us know in the comments what happens!